She got a content manager so she (or her SO) isn't the one interacting or monitoring the posts anymore. It became a spam filled cesspool with erratic postings, and no detail about what you are purchasing with inflated prices.
Yeah it's really bad, and removed a lot of the appeal of the platforms: the tiny little conversations you can have with the content creator. Now you're just fake interacting with a marketing manager and its just lifeless. Not to mention the excessive spam messages that are random questions.