She already had great and established branding for her cosplay as Beebinch, all she had to do was keep her adult content under M4stiff or C4tnip, or whatever she wants to change it to next.
Every week she seems like she's having an identity crisis. She tries to come off as some sort of domme, but she's so goddamn insecure. It's really hard to take someone seriously as a domme when they seem nervous about everything and they're constantly changing their mind.
She looks the same to me in that video. She does look different in the Master Chief picture for me - probably because she doesn't usually look so subby. The last two pics are outtakes from something that happened several years ago, so she also looks different there.